I Just Completely Redesigned My Website (See What I Did & Why)
Heads up: I use affiliate links for my fave products. If you click and purchase, I may receive a small commission at no extra cost to you.
If you follow me on Instagram, you will know that I'm changing up my business model and launching my first online course.
I've developed what I believe is a really useful & helpful course for new entrepreneurs. I'm teaching step-by-step how to build your own website in a week (with no code required!)
Of course, as your business changes, so should your website. I thought I'd share the changes I made and why I made them.
1. The 2 Second Test
Can people understand what you do within the first 2 seconds of landing on your site? They should! I like to use the homepage banner in Squarespace to get my message across - and quick. Mine now reads, "I teach talented creatives like you how to build a website that works."
2. Optimized for Sign Ups
Up until this point, I hadn't focused very much on growing my email list. I knew better, but still made this very common mistake! So, optimizing my website for sign ups was first priority.
I added a sign up button for my new, free 5 day email course to the center of my homepage banner as well as to my navigation (as a button) so that it was the first thing people were encouraged to do. I also added opt-in buttons to numerous other spots throughout my website.
2. Brand Photography
Now that I'm teaching a course, I felt it was necessary to have professional-looking photos of myself throughout the site. There's many reasons for investing in custom photography, from building trust and a stronger connection with your audience, strengthening your brand, to standing out online. I organized a shoot with the fantastic Gillian of Sounds Like Yellow Photography with the goal of getting a new, personalized homepage banner that communicated what I do (hence why I'm standing next to a computer ;)) and to replace all stock photos with unique photos.
3. Copy, Copy, Copy!
When I first started out online, I really overlooked the power of copy. Now, I'm kind of obsessed! I tried to be crystal clear in what I was offering & communicate who I was targeting, my unique selling point & why my program is right for them - all from the homepage.
4. Focused on the path
I wanted to make the path visitors should take as clear as possible. That's why I added 3 call-to-actions right under my homepage, which all serve my top 3 business goals at the moment (getting people to sign up for my free course, getting people to sign up for my full course waitlist & getting to know me & my expertise better by reading my articles). I added calls-to-action on as many pages as I could so that the visitor always knew where to go next (and stay on my website!)
5. Smiling faces
Social proof and testimonials are hugely important - even better when you have smiling faces of your past clients.
I kept my navigation as limited as possible. I added a big "Have a Question?" button to my footer. Anything that was added to the site was intentional - with clutter kept to a minimum!
Here's a breakdown of my homepage changes:
Overall, I'm really happy with my updated website and feel that everything serves a purpose now. Hopefully it has given you some ideas for how you can improve your own website. Let me know in the comments what changes you'll be making and leave a link to your website so I can check it out!